AEVITA Web Ranking is a toolbar extension for Internet Explorer users, designed for the highly specialised needs of search engine marketers. The toolbar provides extensive search-related information about a site, all conveniently displayed in one discreet and compact toolbar. For every site you visit, AEVITA Web Ranking lets you view its Google PageRank, Google Category, Alexa popularity ranking, Alexa incoming links, Alexa related links and backward links from Google, Yahoo! and MSN - all in one place. This combined search-related information means you can view not only the link importance of a site (according to Google), but also its traffic importance (according to Alexa), so providing a balanced view of site efficacy.